Feb 22 | 2019

McDonald’s Wins Battle, Loses War

The European Union Intellectual Property Office (“EUTM”) recently cancelled McDonald’s trademark registration for the BIG MAC word mark because it had not been put to “genuine use” in the European Union (“EU”) for five continuous years following the date of…
Jan 16 | 2019

Disclaimer Or No Disclaimer: That Is The Question

General Principles: When a trademark – in relation to the goods and services tendered in an application – comprises descriptive, generic or otherwise unregistrable matter, the United Patent and Trademark Office (“PTO”) is apt to request a disclaimer.  While typically…
Nov 27 | 2018

Dunner Law Trademarks 101: What is a Trademark?

Trademarks can be a variety of things, such as words, names, phrases, symbols or designs, and even sounds. Trademarks have a dual purpose, helping businesses distinguish their products in the market, and in turn, helping consumers identify the source and…